Company Founded
October 1973; family-owned and currently the largest independent beverage distributor on California's Central Coast.
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Principal Executives
George W. Couch III, President
Louie Pieracci, Vice-President, Sales
Michael Hobby, Vice-President, Finance
Vern Burditt, Vice-President, Administration
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Principal Business
Distribution and promotion of beer and non-alcoholic beverages
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Market Area
Santa Cruz, Monterey and San Benito Counties
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Brands Represented
Anheuser-Busch (Budweiser, Bud Light, Select 55, Bud Light Lime/Wheat, Chelada, Bud Ice, Michelob Family, Busch, Natural Light/Ice, King Cobra Malt, Rolling Rock, Hurricane, Bacardi Silver, O'Douls, Tilt etc.)
InBev (Bass, Becks, Stella Artois, Leffe, Hoegaarden and Boddingtons Pub Ale)
Anchor Brewing
RedHook Family
Kona Brewing
Widmer Brothers Brewing
Gordon Biersch Brewing
Firestone Walker Brewing
Crown Imports (Corona, Familiar, Pacifico, Negra Modelo, Modelo Especial, St. Pauli Girl, and Tsingtao)
Guinness Import / Smirnoff Ice
Heineken USA
Scottish/Newcastle
Blanco Basura
Arizona Tea
Icelandic Glacial Water
Activate Water
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Number of Accounts
More than 980 on-premise accounts (restaurants, bars,etc.) and 565 off -premise accounts (retail stores)
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Couch Distributing Company, Inc., is a distributor of alcoholic and nonalcoholic beverages, serving Santa Cruz, Monterey and San Benito Counties in Central California.
Couch Distributing is committed to community involvement. We hope you'll take a few minutes to visit that section of this web site and learn more about some of the outstanding things being done by the organizations we support, both financially and as volunteers.
We are committed to: customer satisfaction, excellent service and products, open and honest communication, community involvement, the highest level of integrity, pride and dedication to our tradition of excellence.
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